Market research is a critical driver of informed decision making. Essential to the business planning process, it helps you understand and examine, the trends and developments within the market that you operate.
Market research helps you gain insight into the needs and interests of your most important stakeholders, while promoting better understanding of stakeholders’ concerns and preferences. Helping you to identify areas where your delivery may fall short of stakeholders’ expectations.
We are thorough in our approach and comprehensive in our delivery, undertaking both primary and secondary research. Our primary research methods may be both qualitative [focus groups and in-depth interviews] and quantitative [surveys and questionnaires]. Our projects typically all begin with desk reviews, allowing for assessment of relevant secondary data.
Public consultation is a form of market research. It is a process that allows platforms and channels for members of the public, including your targeted stakeholders, to give their feedback and views on policies, plans, proposals, legislation and regulations.
Public consultation can take place at various stages. From the exploratory to the review of draft documentation. The nature of the public’s engagement can be to inform, or to consult.
We help you with the design and execution of public consultation processes that may include facilitation of stakeholder meetings and workshops, public meetings and focus groups. Administration of the collation and review of written comments. Public surveys and polls.
We help you achieve policies and services that are better designed, more practical and relevant, through delivery of meaningfully effective public consultation processes.
At the Vivian Group, we understand the importance of advancing the role of research in the policy process. Information and improved policies are essential benefits generated from economic research.
We pursue and support research opportunities that promote greater understanding of the most important economic and social issues facing The Bahamas. Opportunities that foster sustainability and drive innovation. Ultimately, research that supports a greater understanding of the Bahamian economy.
We also undertake evidence-based evaluations to assess the impacts of policy. Impact evaluation strategies that we use include non-experimental, quasi-experimental and experimental designs.
Research is essential to ensuring the development of timely and relevant policies. And impact evaluation is essential to examining the efficacy of those policies.